The Waymakers Change Group is a human-centered management consulting firm that supports mid-sized and large companies who seek to transform their employee experience and build capacity to lead all people well.
Erica is the lead designer for all creative and marketing including branding, course materials, social media and merchandise.
Innovairre is the worldwide leader in fundraising, supporting nonprofits & agencies servicing more than 500 charities, with 4000+ professionals, working across five continents. Each year, Innovairre helps clients raise more than five billion dollars.
Erica was the creative director for the New Jersey creative department and she leads the creative team in the development of marketing campaigns in support of national and international fundraising for these non profits and charities.
Elevation is a magazine for women of color who want to launch, grow and lead companies. From inspirational stories of powerful female business owners to advice and strategies to launch and lead your business, Elevation is here to help you soar.
Erica was the art director and designer for this magazine.
My Defining is a personal transformation program built out of the successful Graystone Leadership Program led by Kathy Gray, a pioneer in empowering people from all walks of life to produce breakthrough results in their personal and business lives.
Erica developed the branding, the collateral material and the webite for My Defining.
Hallmark’s Mahogany brand collaborated with Jill Scott for a new offering of greeting cards featuring design, editorial and sound inspired by and created with Grammy Award-winning singer/songwriter.
Erica art directed the collection.
Mahogany, a Hallmark brand, is a personal expression brand that provides an authentic and engaging experience for African Americans and those inspired by African American culture. The card line exists to enhance emotional connections between family, friends and the community by capturing what’s most beloved and valued about African American culture.
As art director of the Mahogany Brand, Erica has collaborated with well-known African Americans such as Jill Scott, Maya Angelou, T.D. Jakes and Iyanla Vanzant.
When Mahogany turned 30 at Hallmark Erica helped with the casting, location, script and the creation of this anniversary video. It captures the essence of the brand in a compelling way.
At the time Mahogany turned 30 at Hallmark, Erica and a few others who were part of the team had a conversation about Mahogany through out the years.
Mahogany illustrations and hand lettering for social media.
Erica was the art director and social media coordinator for Mahogany.
Erica art directed a line of Hallmark cards that celebrates the South and East Asian cultures. The line was called Lotus until recently. The new lines are called Eight Bamboo and Golden Thread.
Erica sets and shapes the visual strategy and brand identity for the Words Beats and Life Global Journal of Hip-Hop Culture. Leads the art team in the development of creative layouts. Sources talent to feature within the publication. Directs photo/ video shoots and event staging environments that demonstrate a high-quality experience.
Pine Forge Academy, is a a premier Adventist Academy dedicated to instilling a love for learning within each student, encouraging them to find success through the pursuit of excellence.
Erica is the Creative Marketing Director for all marketing and fundraising campaigns. She is responsible for all social media, invitations, flyers, brochures, donor proposals, eblasts, merch, and more.
Message Magazine is an award winning, bi-monthly, 32-page religious journal that features uplifting interviews, thoughtful analysis of current events and the prophetic voice of spiritual leaders.
Erica is the creative director and graphic designer for the magazine.
For way too long Black people have been intentionally placed in the background. Black Forward is here to uplift and empower us to shine front and center. We are 100% Black-owned and operated, and each piece has been crafted or curated by our founder and CEO, Erica Keith. We collaborate with Black artists to create and promote products with a strong aesthetic and a proud message.
It’s time for Black people to be in the foreground. It’s time for Black people to shine. This is for the culture—dig deep, reach back, and Black Forward.
